Keynote Speaking
Inspire leadership, drive change, and redefine success with Amna Zaidi. With over 20 years of senior leadership experience in Finance, Transformation, and Leadership, Amna brings real-world expertise to every event, helping organisations achieve lasting impact.
Hi, I’m Amna Zaidi and I’ll Transform Your Organisation with Words
I help your team leverage new insights, motivation, and mindset to drive innovative solutions for your business. Drawing from my experience leading transformations in global organisations, investment funds, and regulatory agencies, I’ve seen that success in challenging times comes down to three key factors:
- Your Mindset
- Your Strategies
- Your Actions
My keynotes are designed to empower your team with the best of all three.

Samm Smeltzer
In all honesty, Webtec is the best agency we've ever worked with.
What My Clients Are Saying
Amna Zaidi’s keynote at the Oxford Leadership Conference was the perfect blend of wisdom and real-life insights, offering practical advice for overcoming career challenges. Her authentic, relatable style and gentle strength made a lasting impact. I truly enjoyed her sessions.
F Mangwende
Amna Zaidi's sessions were transformative, covering essential leadership skills with real-world examples and engaging activities. Her deep expertise and genuine commitment empowered me to lead with renewed confidence. Highly recommended for anyone seeking to grow in leadership, negotiations, and empowerment.
P Asif
Amna Zaidi’s unmatched quality of work shines in delivering critical messages with the best analogies, transforming the most challenging situations with professionalism, clarity, and a near-impossible simplicity that resonates with every audience member. Her expertise is so vast that words fall short, and her statements are so precise and poignant that they speak volumes without embellishment. Working with her has been a privilege, and her vision will continue to influence me in the long term.
Dr K Kucuk
Must say, Amna Zaidi is one of the most outstanding professionals I have ever encountered. Her speech on negotiation and leadership was truly unforgettable, leaving a lasting impact on all who attended.
S Qvartskhava
I wholeheartedly recommend Amna Zaidi as an outstanding panelist and keynote speaker. She delivered an insightful presentation on leadership and moderated a panel focused on women in leadership. Amna captivated the audience as she articulated a compelling vision for inclusive leadership. Her ability to foster meaningful dialogue and share practical insights makes her an exceptional choice for any event focused on leadership.
N Maqsood
I met Amna at a leadership conference where she skillfully presented on challenging topics often difficult to discuss in a corporate environment. Her engaging style encouraged the audience to introspect while sharing her personal life experiences. I was thoroughly impressed with Amna and highly recommend her to any organisation, as she will undoubtedly make a positive impact on her audience.
A Sheetal
Amna joined our organisation as a member of NOVA, and her impressive skill set and experience were invaluable to the NOVA Community. She delivered a keynote and facilitated a discussion at one of our events at Old Sessions House in London, which was extremely well received by an audience of emerging and senior leaders from various industries. We look forward to welcoming her back in the near future.
B O'Connor
I was impressed by Amna's knowledge and passion during my professional interactions with her, which led to selecting her for a training session for our Board. Throughout the informative and interactive sessions, she kept the Board members engaged while demonstrating her expertise. I strongly recommend Amna for Board training in corporate and professional service firms, as well as other senior level training requirements.
A Rizvi
Thank you, Amna, for conducting such informative and helpful training sessions over the last two days. I will certainly reach out in the future if I need further clarity on any of the topics we discussed or any governance-related issues requiring insight. Thank you once again!
K Yousafi
Thank you for offering these sessions to the community. The feedback has been very positive, with many members expressing how much they’ve gained from your experiences. Your insights have sparked great discussions and provided practical takeaways. Members especially appreciate your authentic and relatable first-hand experiences, which make the sessions even more impactful.
C Burroughs
Amna Zaidi's session on ‘The Art of Negotiation’ was truly insightful. Her honesty and real-life examples boosted my confidence to embrace silence and influence others effectively. Highly recommended!
L Carr
Thank you, Amna, for a powerful session at WIBF. The feedback on ‘The Art of Negotiation’ has been overwhelmingly positive. Your storytelling and real-life examples brilliantly highlighted the principles of effective negotiation and the power of silence. It was a pleasure working with you!" – WIBF
S.Moran
Amna’s expertise in driving cost savings and ensuring regulatory compliance was pivotal during the front-to-back trading system implementation and operating model transformation for NatWest. Her tenacity and commitment were unmatched. Highly recommended!
L Joubert
Amna was a pleasure to collaborate with on finance transformation projects, including a new Finance Operating Model that drove efficiency and quality improvements across the team.
P Astruc
Amna led a critical Finance Transformation programme at RBS, delivering significant headcount reductions and process efficiencies through operating model transformation. Her leadership was outstanding—she’s someone you want on your team.
J Clary
Working with Amna on DB’s StRIDe programme was an excellent experience. She delivered major headcount reductions and streamlined processes with impressive results. I strongly recommend her.
M Hedges
Amna played a key role in the StRIDe programme, refreshing the Finance Vision and delivering substantial cost and efficiency gains. Her strategic mindset is invaluable.
S Xu
As an auditor on my team, Amna’s work consistently impressed both clients and senior leaders. Her dedication and professionalism led her to excel as a lead auditor. A joy to work with!
E Zekia
Amna is an exceptional leader. Reporting to her at RBS, I witnessed her ability to drive results in high-pressure environments. Beyond that, she became a mentor who shaped my career through guidance and support.
T Human
Amna’s leadership on a high-profile Tier 1 programme helped achieve critical cost savings and regulatory compliance across Finance and Treasury. She’s a trusted change leader.
R Muraleedharan
Amna’s group-wide Finance Transformation expertise drove substantial cost savings and regulatory compliance improvements. She’s a strategic force, and I highly recommend her.
E Murnane
I worked with Amna to achieve material savings in Finance Operating Costs and Regulatory compliance through Group-Wide Finance Transformation. I enjoyed working with her and would recommend her to anyone looking to deliver something similar.
J Mistry
Amna is an exceptional professional in Business Transformation and Financial Advisory. With a deep understanding of the evolving role of CFOs and the latest trends, she combines technical expertise with outstanding communication and collaboration skills. Her positive attitude and commitment to excellence make her an invaluable asset to any team. Amna consistently goes the extra mile to deliver results, and I highly recommend her.
M Farhan
Amna is a problem-solver with sound judgement and extensive financial insight. She’s a true asset to any organisation looking to elevate its performance.
D Lineen

Samm Smeltzer
In all honesty, Webtec is the best agency we've ever worked with.
What You Can Expect From Me
The power of a keynote address lies in the speaker’s ability to connect. It’s not about flashy rhetoric or putting words together in a certain order. Keynote speaking is about delivering insights that resonate, inspire, and drive tangible results.
You can’t rewrite the rules unless you’re bold enough to challenge them first.
- Amna Zaidi
Here’s what your team will take away from this experience:
Actionable Strategies from Over 20 Years of Industry Experience
I’ll arm your team with the very best, time-tested strategies that I’ve used to transform performance outcomes in even the worst circumstances during my career.
Authentic Storytelling that Highlights Potent Leadership Strategies
I’ll leverage the power of storytelling to captivate your team’s attention and showcase the effectiveness of the leadership strategies I’ll be teaching them.
A Heartfelt Connection that Draws Your Team into the Experience
Connection is everything in a keynote, and over time, I’ve mastered the art of building a genuine rapport with a crowd. Your team will feel as if they’re having a one-on-one conversation with me, even in an auditorium packed with listeners.
Better Leaders. Smarter strategies. Maximised Outcomes.
You’re not just booking a few minutes of entertainment for your next big event. You’re investing in the transformation agent that your team needs to get to the next level of performance.

Samm Smeltzer
In all honesty, Webtec is the best agency we've ever worked with.

Samm Smeltzer
In all honesty, Webtec is the best agency we've ever worked with.
Amna Zaidi's Journey of Resilience and Leadership
Amna Zaidi’s career is a powerful story of resilience, determination and breaking barriers. At only 24, she became the first British Asian and Muslim to report directly to a company board, a remarkable milestone that set the stage for a distinguished path in finance and corporate transformation. Today, she is a sought-after keynote speaker in the UK, sharing insights across the UK on resilience, leadership and the value of diversity in finance. Amna’s story continues to inspire, offering a unique perspective on achieving success against the odds and fostering change in the corporate world.
Flexible Formats to Suit Your Event
Understanding that different events call for different approaches, I offer various formats to engage your audience:
Traditional Keynote Speeches: Powerful, standalone presentations that set the tone for your event.
Interactive Fireside Chats: Intimate, conversational sessions that allow for deeper exploration of topics.
Panel Discussions: As a chair or participant, I bring energy and insight to multi-speaker dialogues.
Workshops: Hands-on sessions that translate concepts into practical skills.
Proven Results
Over 20 years of experience transforming underperforming teams and leading high-impact programmes.
Compelling Storytelling
Blending actionable strategies with captivating storytelling for maximum audience engagement.
Global Impact
Shared stages with presidents, prime ministers, and global industry leaders.
Independent Expertise
Offering objective, bias-free insights backed by a Chartered Accountant and Qualified Auditor background.
Tailored Experience
Every keynote and workshop is customised to align with your event’s goals and audience.
Keynote Addresses Tailored to Your Organisation
Last but certainly not least, as a business keynote speaker, I’m armed with a diverse range of themes that allows me to address a broad spectrum of operational bottlenecks that could be holding your organisation back:
How to Make Money Through Transformation
1. THE ART OF NEGOTIATION
– How to build negotiation strategies that create win-win outcomes.
– Master influence techniques that drive long-term relationships.
– Real-life negotiation frameworks used by top industry leaders.
2. DESIGNING A LEADER
– Explore whether leadership is innate or can be cultivated.
– Define your unique leadership legacy.
– Build a powerful leadership presence.
3. HOW TO MAKE MONEY THROUGH TRANSFORMATION
– Unlock strategies to extract maximum value from your change programmes.
– Understand the lifespan of a business case and how to sustain long-term results.
4. THE EVOLVING ROLE OF THE CFO
– Discover the critical shift from CFO to CVO.
– Learn what it truly means to lead with a value-driven approach.
– Gain insights on driving strategic influence, measurable value, and long-term success.
The Art of Negotiation
This keynote provides an effective framework for mastering the art of Negotiation, derived from my own decades’ worth of experience in high-stakes corporate negotiations
Designing a Leader
In this keynote, we explore the essential qualities and skills required for leadership in today’s complex business environment.

Samm Smeltzer
In all honesty, Webtec is the best agency we've ever worked with.
Interested in working together?
Then don’t wait!
My speaking calendar for 2025 has a handful of available dates left, so if you’re interested in having me speak at your organisation’s event, then click the link below to explore your booking options.
